Revenue must be down: Universal Studios Hollywood said Monday it will open on Thanksgiving and Christmas Day this year for the first time in its history.

“Universal Studios Hollywood has always been a favorite destination for families to celebrate special occasions and also an ideal place to visit with out-of-town friends and family,” Larry Kurzweil, president and chief operating officer of Universal Studios Hollywood, said in a statement. “We’re excited that our theme park will now be open every day of the year for our guests’ enjoyment.”

The movie-based theme park and studio tour is home to “The Simpsons Ride,” “Revenge of the Mummy — The Ride,” “Shrek 4-D” and “Jurassic Park — The Ride.”